Review

This is the best book on how to communicate effectively, period. Ideas don’t matter unless they are remembered. This book shows you how to present ideas so they will not be forgotten.

Summary

SUCCES Acronym:

  • Simple
  • Unexpected
  • Concrete
  • Credible
  • Emotional
  • Story

Derek Sivers has great notes on this book and I will defer to him for a comprehensive summary: https://sivers.org/book/MadeToStick