Made to Stick: Summary and Review

Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath

Review

This is the best book on how to communicate effectively, period. Ideas don’t matter unless they are remembered. This book shows you how to present ideas so they will not be forgotten.

Summary

SUCCES Acronym:

Simple
Unexpected
Concrete
Credible
Emotional
Story

Derek Sivers has great notes on this book and I will defer to him for a comprehensive summary: sive.rs/book/MadeToStick