Made to Stick: Summary and Review
Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath
This is the best book on how to communicate effectively, period. Ideas don’t matter unless they are remembered. This book shows you how to present ideas so they will not be forgotten.
Derek Sivers has great notes on this book and I will defer to him for a comprehensive summary: sive.rs/book/MadeToStick