RC Gamification Consulting Logo

RC Gamification Consulting approached me to create a logo that would feature prominently in all of their branding, both online and offline. I worked with the client through a process of identifying the core values that the business wanted to communicate, and embodying those values into a visually memorable symbol supported by a wordmark. The client wanted a modern look on a classic “game” concept, and I used this metaphor to model the logo after a badge that reminds the viewer of online gamification techniques.