Impossible to Ignore: Review and Summary Notes

Impossible to Ignore

Impossible to Ignore: Creating Memorable Content to Influence Decisions by Carmen Simon

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Impossible to Ignore

Review

Skip this book, it’s the encyclopedic version of Made to Stick, and more useful as a reference book.

It has more info than Made to Stick, but ironically it is less memorable, so you’ll retain less from reading Impossible to Ignore. I would rather recommend Made To Stick.